Ethical Marketing    

   VS         

  Unethical Marketing        
By Rinchen


What is Ethical Marketing and Unethical Marketing?

An area of study that deals with ideas about what is good and bad behaviour : a branch of philosophy dealing with what is morally right or wrong. Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. And as the opposite of Ethical is Unethical. Unethical means the unfair means of practices in marketing.

Characteristics of Unethical Marketers

1.  They are non-rational because they might even begin to abuse the consumer rights
2. They hard sell. Advertising and other promoting helps the seller to promote the products, but the other way around is they pay a lots of money on selling/promoting which rises the cost of product.
3. They want everything now! Wanting everything now will lead you to doing unethical things.
4. They don’t care, all that matters is the money.

Characteristics of Ethical Marketers

1. They know there is a process and they are ready to follow the process.
2. They know the importance of trust and are ready to build it.
3. They do care about the consumers and they love to give value than make money.
4. They over deliver.
You will notice from the above that most of the characteristics of an ethical marketer revolves around building trust and one solid truth is, the more trust you can build, the more money you can make.


Why You Should NOT be an Unethical Marketer!

The simple answer is, it does not pay. I have been an unethical marketer before and I am now an ethical marketer and I can see it pays .
Unethical marketers focus more about the present but ethical marketers focus greatly on the future because the future is what matters most.
Unethical marketing doesn’t pay because you will end up making lots of people unhappy but being an ethical marketer really pays off because you will change lives and viral marketing will come into effect.
You don’t need to force cash out of people or deceive them into giving you and then leave them unhappy – this is what unethical marketing is all about.

Why Should You be an Ethical Marketer!

The answer is so simple, it pays!
Ethical marketers live by principles, they are not just there for the cash. They are human and have the human feelings and their utmost concern is giving value.
Ethical marketers know it isn’t easy to get money and they are not ready to rip people off their hard-earned cash.

Benefits of Ethical Marketing

1. It pays.
2. You build trust.
3. You make more money.
4. You build more relationship with people whose lives you are making better.
5. It causes about an effect of viral marketing.
6. You are happy – because you made others happy.

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